STRENGTH
Fuerza Performance Training

Move Forward, Con Fuerza.

For the everyday human who's done chasing extremes, ready to train smart, move well, and stay in the game for life.

Coaching built for the long game. Strength that respects your joints. Performance that fits the life you already have.

Start with the Intake Form → See How It Works
10+ Years
Coaching experience, from high school athletes to adults 60+
B.S. Exercise & Rehab Science
University of Minnesota Duluth · ACE-CPT Certified
100% Custom
No templates. No shortcuts. No cookie cutters.
Who It's For

If you've been everywhere else, you might belong here.

Fuerza isn't built for the person chasing a 12-week shred or their first 500-pound deadlift. It's built for the people who are past all that, and still want to train like their body is worth investing in.

You're probably a parent. Maybe a recreational athlete. Someone who plays pickup basketball, coaches a kid's team, bikes on weekends, or used to lift seriously and now wants to do it smarter. You've got a job, a family, an old injury or two, and a calendar that doesn't revolve around the gym.

You don't need to be punished. You need a plan.

The Story

Fuerza means strength.

Both of my parents are from Mexico. Spanish was the first language I heard.

My mother fought a brain tumor for 17 years before it finally took her. Through every surgery, every recovery, every setback, she kept moving forward. She showed me what real strength looks like, and it has almost nothing to do with a barbell.

Fuerza is my tribute to her. It's a reminder that strength isn't about how much you can lift on your best day. It's about what you can keep showing up for.

That's the standard I coach to.

The Philosophy

Train smart. Move well. Stay in the game for life.

01
Train Smart

Your program is built from your history, your goals, and the way your body actually moves. Not a template I send to everyone. Strength and hypertrophy work are layered with mobility and resilience so you get stronger without breaking down.

02
Move Well

Joint-friendly loading. Biomechanics-informed technique. Adjustments based on your daily readiness and whatever's flared up this week. You'll learn how to train hard without paying for it later.

03
Stay In The Game

The point isn't a peak. It's a career. The goal is a 70-year-old who still plays pickup, rides bikes, picks up their grandkids, and lifts with intent. That's the win.

How It Works

Four steps. One clear path forward.

No guesswork, no pressure, no hidden process. Here's exactly how we work together.

01 · Intake
Tell Your Story

Fill out a detailed intake about your history, goals, injuries, and schedule. I read every single one personally.

02 · Consultation
We Talk

I listen, ask questions a form can't, and we figure out together whether this is the right fit.

03 · Roadmap
Your Plan

A custom roadmap built from your intake. Phases, goals, nutrition framework, recovery strategy.

04 · Coaching
The Work

Weekly adjustments, ongoing coaching, and programming that evolves with you in real time.

See the full process →
Coaching Options

Three ways to work together.

01

In-Person

Private 1:1 sessions in Duluth. Immediate technique correction, daily readiness adjustments, and the benefit of having eyes on you every rep.

02

Hybrid

A mix of in-person sessions and full programming for the days I'm not with you. Best for serious commitment without the everyday in-person schedule.

03

Remote

Fully custom programming, weekly adjustments, form checks, and coaching communication. Designed for people who train on their own but want a real coach behind it.

Pricing is discussed after consultation. Every client gets a custom plan, so every plan has a custom fit.

Your Roadmap

After the consultation, you get a plan built entirely around you.

No generic spreadsheets. No "here's what worked for my last client." Every Fuerza client gets a personalized roadmap that maps out their training phases, nutrition framework, recovery strategy, and the reasoning behind every decision.

It's not a document. It's a commitment.

See a sample roadmap →
Sample Client Roadmap
David, 42
Phase 01 Foundation Wk 1–4
Phase 02 Capacity Wk 5–8
Phase 03 Strength Wk 9–12
Phase 04 Performance Ongoing
The First Step

The first step is a form.
The rest is a conversation.

If what I've said here sounds like the kind of coaching you've been looking for, start with the intake. It takes about 5 minutes. I'll review it personally and reach out within 24 hours.

Start with the Intake Form →

No pressure. No hard sell. Just a real conversation about whether we're a fit.